Specsavers
Designer Brands
Designer Brands
Designer Brands
(about project)
Specsavers' Designer Brands campaign came into the studio as a concept from the art director, and this is what got produced: a banner suite, social, and TV, each one styled to a different label's look but landing the same "should've gone to Specsavers" punchline. I was part of the studio team that brought it to life across every format it needed to run in.
Specsavers' Designer Brands campaign came into the studio as a concept from the art director, and this is what got produced: a banner suite, social, and TV, each one styled to a different label's look but landing the same "should've gone to Specsavers" punchline. I was part of the studio team that brought it to life across every format it needed to run in.
(services)
Production
(client)
Specsavers
(roles)
Katelin Smith
Finished Artist
Drew Smith
CG Artist
Sang-wun Kim
Art Director
(RESULT)
The campaign ran as a full banner suite alongside TV and social cuts, each one styled to a different designer label while staying part of the same campaign.
The campaign ran as a full banner suite alongside TV and social cuts, each one styled to a different designer label while staying part of the same campaign.
