Grainshaker
VOZDKA!
VOZDKA!
VOZDKA!
(about project)
The concept for Grainshaker's VOZDKA billboard, a wrap-around design built to hold up at building scale, needed to carry through just as well on laneway posters and social content. I worked on the production side, taking it from concept through to print and digital-ready artwork across every format the campaign ran in.
The concept for Grainshaker's VOZDKA billboard, a wrap-around design built to hold up at building scale, needed to carry through just as well on laneway posters and social content. I worked on the production side, taking it from concept through to print and digital-ready artwork across every format the campaign ran in.
(services)
Production
(client)
Grainshaker
(roles)
Katelin Smith
Finished Artist
Drew Smith
CG Artist
Rhyen Ellis
Art Director
(RESULT)
The billboard wrapped the building rather than sitting flat against it, with the poster series carrying the same idea into the city at street level and a social set keeping it moving across feeds. Getting one concept to work cleanly across billboard scale, street posters, and social content meant a different production problem to solve at every size.
The billboard wrapped the building rather than sitting flat against it, with the poster series carrying the same idea into the city at street level and a social set keeping it moving across feeds. Getting one concept to work cleanly across billboard scale, street posters, and social content meant a different production problem to solve at every size.
