Yoplait
Fruit Critters, Brought to Life
Fruit Critters, Brought to Life
Fruit Critters, Brought to Life
(about project)
Yoplait's fruit critters needed to move like characters, not just brand assets bouncing across a template. I designed animated them across every format the campaign needed: digital out-of-home, YouTube, social, and HTML banners.
Yoplait's fruit critters needed to move like characters, not just brand assets bouncing across a template. I designed animated them across every format the campaign needed: digital out-of-home, YouTube, social, and HTML banners.
(services)
Production
Motion Design
(client)
Yolpait
(roles)
Katelin Smith
Designer & Animatior
Oliver Bibby
Art Director
Steve Ho
Developer
(RESULT)
For digital out-of-home, each screen was built around a single product, paced for a few seconds' glance in passing rather than a sit-down watch. The Instagram and Facebook carousel runs as one continuous motion, each critter picking up where the last left off instead of resetting per card. The banner set spans a range of sizes, from bold hero placements down to small, clean, single-product units.
For digital out-of-home, each screen was built around a single product, paced for a few seconds' glance in passing rather than a sit-down watch. The Instagram and Facebook carousel runs as one continuous motion, each critter picking up where the last left off instead of resetting per card. The banner set spans a range of sizes, from bold hero placements down to small, clean, single-product units.
OTHER WORKS
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[15]
