DRIFT LABS
(about project)
Drift Labs is interaction design for a beauty brand with something to prove. Skin-deep is not deep enough — so we built an experience that goes further.
(services)
Brand Strategy
Art Direction
Brand Identity
(clients)
Dune
(roles)
Ines Lark
Photo Art Director
Orin Cole
Creative Director
(year)
2024
(PROBLEM)
(STRATEGY)
(RESULT)
The identity system itself, lowercase wordmark, the hand-illustrated sticker icons, the colour and type system, "a simpler way to lease," plus it in the wild, stickers, stationery, the car wrap once that's ready.
